{"id":1448,"date":"2024-12-12T09:49:19","date_gmt":"2024-12-12T09:49:19","guid":{"rendered":"https:\/\/ghafari.co.uk\/?p=1448"},"modified":"2024-12-16T01:54:32","modified_gmt":"2024-12-16T01:54:32","slug":"ozak-mipim-france","status":"publish","type":"post","link":"https:\/\/ghafari.co.uk\/index.php\/2024\/12\/12\/ozak-mipim-france\/","title":{"rendered":"Ozak Mipim France"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1448\" class=\"elementor elementor-1448\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb47416 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb47416\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-444fb3c sc_layouts_column_icons_position_left\" data-id=\"444fb3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dd4b2b elementor-widget elementor-widget-spacer\" data-id=\"6dd4b2b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71fbb68 elementor-widget elementor-widget-video\" data-id=\"71fbb68\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=hpb-HcIpPfo&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f948194 elementor-widget elementor-widget-spacer\" data-id=\"f948194\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e365d71 elementor-widget elementor-widget-video\" data-id=\"e365d71\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=--0NPYLxwdk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9deac0 elementor-widget elementor-widget-text-editor\" data-id=\"f9deac0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>A High-Tech Interactive Maquette at MIPIM Cannes<\/h3><p>In one of my most innovative projects, I blended 3D printing, interactive lighting, and real-time animation to create an interactive maquette experience that captivated audiences at <strong>MIPIM<\/strong> in Cannes, France. This project aimed to familiarize potential buyers with specific buildings they were interested in, using a seamless integration of tactile and digital technology.<\/p><p>By combining a <strong>3D-printed transparent model<\/strong>, a <strong>large TV display<\/strong>, and an <strong>iPad application<\/strong>, this project set a new standard for immersive real estate marketing.<\/p><hr \/><div id='gallery-1' class='gallery galleryid-1448 gallery-columns-1 gallery-size-shift_cv-thumb-big'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_01.png'><img fetchpriority=\"high\" decoding=\"async\" width=\"610\" height=\"407\" src=\"https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_01-610x407.png\" class=\"attachment-shift_cv-thumb-big size-shift_cv-thumb-big\" alt=\"\" srcset=\"https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_01-610x407.png 610w, https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_01-300x200.png 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n<div id='gallery-2' class='gallery galleryid-1448 gallery-columns-2 gallery-size-shift_cv-thumb-med'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_07.png'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_07-300x200.png\" class=\"attachment-shift_cv-thumb-med size-shift_cv-thumb-med\" alt=\"\" srcset=\"https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_07-300x200.png 300w, https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_07-610x407.png 610w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_06.png'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_06-300x200.png\" class=\"attachment-shift_cv-thumb-med size-shift_cv-thumb-med\" alt=\"\" srcset=\"https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_06-300x200.png 300w, https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_06-610x407.png 610w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_05.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_05-300x200.png\" class=\"attachment-shift_cv-thumb-med size-shift_cv-thumb-med\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_04.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_04-300x200.png\" class=\"attachment-shift_cv-thumb-med size-shift_cv-thumb-med\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_03.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_03-300x200.png\" class=\"attachment-shift_cv-thumb-med size-shift_cv-thumb-med\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_02.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ghafari.co.uk\/wp-content\/uploads\/2024\/12\/ozak_gyo_02-300x200.png\" class=\"attachment-shift_cv-thumb-med size-shift_cv-thumb-med\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n<h3><strong>The Vision Behind the Project<\/strong><\/h3><p>Real estate is as much about creating a connection with the potential buyer as it is about showcasing the property. This interactive maquette was designed with this goal in mind: to make the buying process intuitive, engaging, and deeply personalized.<\/p><p>Here\u2019s how it worked:<\/p><ul><li><p><strong>3D-Printed Maquette<\/strong>: A scale model of the development was 3D printed in a transparent material, creating a stunning physical representation of the buildings. Each building was meticulously detailed, making it easy for buyers to visualize the layout of the development.<\/p><\/li><li><p><strong>Interactive Lighting<\/strong>: Using the <strong>iPad application<\/strong>, visitors could select a specific building on the model. This action triggered a corresponding light to illuminate the chosen building, highlighting it within the maquette. This tactile interaction created a direct link between the physical and digital worlds.<\/p><\/li><li><p><strong>Dynamic TV Display<\/strong>: Behind the maquette, a large TV showcased a <strong>looping animation of the development<\/strong> with a real-time day-night cycle. Controlled via the iPad, buyers could adjust the time of day, observing how sunlight and shadows interacted with their chosen building. This feature added a layer of realism and context to the experience.<\/p><\/li><\/ul><hr \/><h3><strong>Language Accessibility<\/strong><\/h3><p>To cater to the diverse international audience at MIPIM, the iPad application offered multi-language support. At the touch of a button, the interface could switch between <strong>Japanese, French, Spanish<\/strong>, and other languages, ensuring that everyone could engage with the experience comfortably.<\/p><hr \/><h3><strong>Why It Stood Out at MIPIM<\/strong><\/h3><p>Presenting this project at <strong>MIPIM<\/strong>, the world\u2019s leading real estate market event, was a defining moment. The interactive maquette became an instant crowd-puller, drawing attention from developers, investors, and potential buyers. Here\u2019s why:<\/p><ol><li><strong>Immersion<\/strong>: The combination of a physical model and digital animation offered a uniquely immersive experience that traditional brochures or static models couldn\u2019t match.<\/li><li><strong>Interactivity<\/strong>: The ability to control lighting and the day-night cycle via the iPad allowed buyers to visualize their prospective properties in detail, empowering them in their decision-making process.<\/li><li><strong>Innovation<\/strong>: By integrating 3D printing, lighting technology, and real-time animations, this project demonstrated a forward-thinking approach to real estate marketing.<\/li><li><strong>Accessibility<\/strong>: The multi-language feature underscored the inclusivity of the experience, catering to MIPIM\u2019s global audience.<\/li><\/ol><hr \/><h3><strong>The Technology Behind the Magic<\/strong><\/h3><p>Creating this interactive experience required a fusion of advanced technologies:<\/p><ul><li><strong>3D Printing<\/strong>: Precision 3D printing techniques were used to craft the transparent maquette, ensuring every building was detailed and durable.<\/li><li><strong>Lighting Control<\/strong>: Custom circuits and LEDs were embedded in the display to enable the targeted illumination of individual buildings.<\/li><li><strong>iPad Application<\/strong>: The app was designed to control both the lighting and the day-night cycle animation on the TV. Its user-friendly interface made navigation and customization effortless for all visitors.<\/li><li><strong>Real-Time Rendering<\/strong>: The day-night animation on the TV was created using high-quality rendering techniques, ensuring smooth transitions and realistic lighting effects.<\/li><\/ul><hr \/><h3><strong>Impact and Feedback<\/strong><\/h3><p>The interactive maquette was a major highlight at MIPIM, attracting a steady stream of visitors throughout the event. Potential buyers appreciated the hands-on, personalized experience, while industry professionals praised the innovative use of technology in real estate marketing. Many described it as a <strong>game-changer for how developments are presented to clients<\/strong>.<\/p><hr \/><h3><strong>Looking to the Future<\/strong><\/h3><p>This project exemplifies how emerging technologies can redefine customer engagement in real estate. From 3D printing to real-time rendering, the possibilities are endless when creativity meets technology. Whether it\u2019s showcasing buildings, entire developments, or even cityscapes, this approach opens new doors for immersive and interactive experiences.<\/p><p>If you\u2019re interested in bringing similar innovation to your project, let\u2019s collaborate to create something truly unforgettable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=&#8211;0NPYLxwdk A High-Tech Interactive Maquette at MIPIM Cannes In one of my most innovative projects, I blended 3D printing, interactive lighting, and real-time animation to create an interactive maquette experience that captivated&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-1448","post","type-post","status-publish","format-standard","hentry","category-interactive"],"_links":{"self":[{"href":"https:\/\/ghafari.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/1448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ghafari.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ghafari.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ghafari.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ghafari.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=1448"}],"version-history":[{"count":26,"href":"https:\/\/ghafari.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/1448\/revisions"}],"predecessor-version":[{"id":1941,"href":"https:\/\/ghafari.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/1448\/revisions\/1941"}],"wp:attachment":[{"href":"https:\/\/ghafari.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=1448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ghafari.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=1448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ghafari.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=1448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}